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Hong Kong, March 21, 2013 - Over the past 60 years, the Shun Hing Group has been an active and responsible member of the community who constantly ploughs back resources into the society.  Switch on 60 Dreams ("the Campaign") is the Group's latest endeavor to call on secondary school pupils to unleash their creativity and get into the philanthropic spirit by submitting project plans that foster empathy and benevolence and promote social integration of the young, the elderly and the disabled.

The Campaign was launched today (21 March) at a ceremony officiated by Mr Patrick Nip, Director of Social Welfare Department, Ms Yu Tsang of Skyhigh, Mr Cliff Choi, Business Director, Partnership & Public Engagement of The Hong Kong Council of Social Service, famous artist Ms Law Lan, Mr David Mong, Vice Chairman of Shun Hing Group and Ms Cynthia Mong, Managing Director of Shun Hing Electronic Trading Co., Ltd.

Mr David Mong, Vice Chairman of Shun Hing Group, stated at the ceremony that the theme of the 60th anniversary celebration of the Shun Hing Group is "credibility and perpetuation of prosperity".  Mr Mong would like to see beautiful dreams come true by launching the Campaign.  "People from all walks of life, including the elderly and the disabled, have the rights to fulfil their dreams.  I believe our teenagers are capable to make their dreams come true," said Mr Mong.

Mr Patrick Nip, Director of Social Welfare Department, said, "The Government always encourages the business sector to serve the community, which not only helps revitalize the strength of social service, but also builds the long-term and close partnership among the social welfare sector, the business sector and the Government.  I believe the integration between different parties is the right direction and that the general public, business entities and the Government must work together to make Hong Kong a more caring and harmonious society."

The judging panel of Switch on 60 Dreams includes representatives of the Shun Hing Group, the Social Welfare Department, and The Hong Kong Council of Social Service; famous artists Ms Law Lan,  as well as Ms Louisa So.  The judges will select 60 project proposals from all applications and each will receive a grant of up to HK$30,000, which means the Shun Hing Group will allocate a total grant of HK$1,800,000.  In order to provide guidance and support to each selected team and ensure smooth implementation of projects, apart from having The Hong Kong Council of Social Service as the supporting organization to provide professional advice, The University of Hong Kong will also arrange 60 students to act as mentors for each project team to ensure the Campaign goes smoothly.

Enrolment to Switch on 60 Dreams will commence on 22 March. Please visit www.shunhinggroup.com/60Dreams for details and application form download.  Application deadline is 31 May 2013.