Shun Hing Group has long been active in sports sponsorship. Since 1985, we have been sponsoring the "Panasonic Cup". This event not only offers corporate entertainment in a relaxed atmosphere but is also a charitable activity in its own, the proceeds collected during the event being donated to charitable organisations via the Hong Kong Jockey Club Charities Trust.
Panasonic has been the worldwide official partner of Olympic Games since 1988. Shun Hing Group has contributed significant resources towards sports development in Hong Kong. For example, we jointly organized the Panasonic Sports Scholarship Programme with the Sports Federation and Olympic Committee of Hong Kong, China, an activity which helps raise the level of Hong Kong athletes. In addition, we sponsored and participated in "Olympic Day Run" which provided a lot of joy and fun for members of the public while obliging them to exercise themselves. We also sponsored the South China Football Team to promote local football development.
Since 2008, we have been sponsoring "Panasonic Inter-School Basketball Tournament", and fully supported "Panasonic Asia Pacific Water Polo Tournament" and "Panasonic World Cup Marathon Swimming Competition". To raise public awareness on the importance of exercising themselves, we specially organized an activity called "Panasonic Pacers Easter Charity Run".