The Group sponsors "Panasonic Cup" annually.

Shun Hing Group has long been active in sports sponsorship. Since 1985, we have been sponsoring the "Panasonic Cup" and we are one of the longest-standing commercial sponsors of the Hong Kong Jockey Club's horseracing events. This event not only offers corporate entertainment in a relaxed atmosphere but is also a charitable activity in its own, the proceeds collected during the event being donated to charitable organisations via the Hong Kong Jockey Club Charities Trust.

Panasonic has been the worldwide official partner of Olympic Games since 1988. Shun Hing Group has contributed significant resources towards sports development in Hong Kong. We jointly organized the Panasonic Sports Scholarship Programme with the Sports Federation and Olympic Committee of Hong Kong, China since 2010, an activity which helps raise the level of Hong Kong athletes. Several Panasonic Sports Scholars had wonderful performances at the 2020 Tokyo Olympic Games including Ms. HAUGHEY Siobhan Bernadette (Swimming - Women's 100m & 200m Freestyle Silver Medals), Ms. SOO Wai Yam, Minnie (Table Tennis - Women's Team Bronze Medal) and Ms. LAU Mo Sheung Grace (Karate - Women's Kata Bronze Medal).

Since 2008, we have been sponsoring "Panasonic Inter-School Basketball Tournament", and fully supported "Panasonic Asia Pacific Water Polo Tournament". To raise public awareness on the importance of exercising themselves, we specially organized an activity called "Panasonic Pacers Easter Charity Run".